Chapter 2. Consumer Principles for Restructuring

The working group attempted to translate the broad policies of D.95-12-063 and the overarching goal of societal economic efficiency into more tangible operational principles so as to provide practical guidance to the restructuring proceedings. Although some parties have referred to these as a "Consumer Bill of Rights," some parties do not agree that these are "rights" and therefore believe the term is misleading. Because all parties agree with the term "principles," that term is used here without prejudice as to whether these are consumer rights.

DAWG participants developed eleven principles which could be supported by most parties. Each of the principles was agreed upon in general terms, but efforts to interpret them by defining terms and elaborating the details led to controversies that could not be resolved. This chapter therefore provides a simple statement of the generally accepted principle in all its vagueness, then offers additional interpretative language sponsored by one or more parties and states pros and cons that reflect the differences of opinion about the interpretive language.

Despite lack of unanimity concerning the interpretation of these principles, they were forwarded to the various DAWG technical committees and were used in developing and assessing specific proposals and options. The reader will see these principles reflected throughout the chapters of this report, particularly in the pro and con arguments following the various alternatives

The remainder of this chapter presents each of the eleven principles, plus interpretative language that has been suggested followed by pros and cons that convey the reasons why an interpretation is supported or opposed.

2.1. Right to Know

Customers must be assured of access to affordable, accurate, and multilingual informational and educational materials which enable comparison of price, quality, provider service record and terms of service offered.

2.1.1. ALTERNATIVE: Suggested Interpretation

Such materials must be readily available to all customers, at no cost for residential customers, and must be disseminated in various languages through multiple media intended to reach different customer groups. The materials must contain all basic information necessary for customers to make informed decisions about electricity suppliers, including suppliers' previous experiences and track records in the market. The market offerings of all market participants should be included in these materials.


Alternative 2.1.1. PRO

In order for a competitive market to function, customers must have adequate information upon which to make choices. The information must be readily accessible, understandable and adaptable for comparison purposes. This Commission embraced this concept in its "Universal [Telephone] Service Report to the Legislature" (December, 1995), and has ordered a matrix format by which the information must be provided. A similar information offering is contemplated here. But, because of differences among the parties, a specific proposal for such a matrix was developed.

This concept requires no new bureaucratic structure, as the Commission's Customer Service Division and existing community-based organizations can monitor and oversee dissemination of such information.

Alternative 2.1.1 CON

1. Requiring that every customer have access to materials at no cost creates a potentially large burden on those responsible for funding informational and educational activities. Creating that burden at this time is unreasonable, without first understanding who will be burdened, and the extent of the Commission's informational and educational policy decisions. Instead, the Commission should recognize that the intent of the term affordable means that for those who cannot afford to pay for information and education, and where the Commission determines it to be necessary for all, "no cost" materials should be made available.

2. Materials developed to help customers (e.g. large industrials) make direct access decisions should be provided at affordable prices.

3. It will not be possible, nor should it be desired, to create a bureaucracy to collect, interpret, and then in a timely fashion disseminate the constantly changing set of market offerings available from market participants. The burden placed on market participants to provide information about all new offerings will be too costly; the bureaucracy that could handle such a data collection and dissemination process does not exist, and because of cost exceeding value, should not exist; and finally, the confusion created by the myriad of materials generated will be greater than the benefits for customers. Instead, consumers should be educated on how to evaluate options by themselves, or with the assistance of organizations that have been established to help those with special needs. As product offerings are presented to consumers, those educated consumers will then be able to effectively compare them with other product offerings.


2.2. Right to Choice

Customers should have choices involving real tradeoffs of quality or quantity versus cost.

2.2.1. ALTERNATIVE: Suggested Interpretation

All customers should have the ability to aggregate efficiently on a non-discriminatory basis. Customers should have choices which offer substantial savings and identifiable value.

Alternative 2.2.1. PRO

Choice must be meaningful, i.e., it should offer true differentiation and sufficient value for which making a choice is deemed desirable. For small customers, market choices will be limited unless they can exercise some market leverage, which will come only through aggregation. This is a threshold point of philosophical difference among the parties and one that requires Commission clarification. If the Commission's policies are not oriented towards promoting small customer aggregation, then it is not likely that small consumers will be active participants in the competitive market.

Moreover, vigilant supervision of the nascent market will be necessary to ensure that barriers to competition have not been intentionally or inadvertently constructed by any market players or by regulatory policy.

Alternative 2.2.1. CON

1. Electric industry restructuring will not and should not be expected to provide substantial savings and identifiable value to all customers. For some, choices will be limited, with default service provided by the UDC quite possibly the best choice available. In fact, as inter- and intra-class subsidies are attacked by retailers, those who have traditionally received the greatest subsidies may well find an increase in service costs. The Commission should therefore not saddle itself with a principle requiring all customers to receive substantial savings and identifiable value. Instead, it should make policy decisions to improve the societal economic efficiency of the electric industry overall.

2. Aggregation is unlikely to result in better prices that those from the power exchange, and therefore savings beyond those from the power exchange market should not be anticipated.

3. Requiring that all customers have access to aggregation implies that default aggregators will need to be designated in such a way as to cover the entire IOU service territories. If Alternative 2.2.1 can be satisfied by the UDC/PX playing this role, then this function is already provided for and needs no further action. If, however, the intent of 2.2.1 is that all customers should have access to an aggregator other than the UDC/PX, this will involve substantial and probably contentious regulation and/or subsidization to require or induce private aggregators to fulfill this function. This question should be addressed as part of a general inquiry into the "default provider" function for the mature market, but need not be addressed for the opening of direct access on 1/1/98.


2.2.2. ALTERNATIVE: Suggested Interpretation

It is insufficient to provide choice simply to customers at large, because this excludes communities that are traditionally under-served. Where competitive services are not available to certain customer groups, barriers to competition that prevent access by these customers must be eliminated. This may require affirmative efforts outside of normal market forces. Monitoring mechanisms, analogous to the anti-redlining regulations currently in place for large insurance companies operating in California, should be instituted and analyzed annually for enforcement purposes. Discrimination by providers based on race, gender, ethnicity, and other unlawful categories must be discouraged through appropriate sanctions and penalties.

Alternative 2.2.2. PRO

In contrast to outright discrimination, more subtle exclusions from a full range of choices may occur for various under-served communities. An affirmative effort to ensure that a full range of choices is offered throughout California should be undertaken.

Alternative 2.2.2. CON

1. As discussed at several DAWG meetings, it is unrealistic to expect all competitive providers to offer services everywhere in the State. Providers will target the customer groups they desire to serve.

2. As with any new start-up businesses, the initial market activity could be quite limited, therefore all customers will not be reached with new options.

3. Because of the metering and data communication issues, it may be substantially more expensive to serve customers on a piecemeal basis than on a geographic area basis.

4. Affirmative efforts suggest funding of programs which may divert attention from developing the market itself.

2.2.3. ALTERNATIVE: Suggested Interpretation

The Commission should take actions that enable the market to provide choices to consumers more efficiently. For example, the Commission should seriously consider the universal metering proposals advance by some in comments on the August 30, 1996 DAWG report, since without such metering, consumers have no ability to benefit from choosing when they use energy.

Alternative 2.2.3. PRO

In a freely functioning market, whether or not there are different forms of generation services will be dictated by the needs and expectations of consumers. If consumers are willing to pay more for a fixed-term, fixed-price contract or if consumers are willing to pay less for interruptible energy, then presumably electricity service providers will be willing to offer such services. The Commission's primary consumer choice role should be to oversee the UDC's monopoly role to insure that all consumers are provided fair and reasonable access to the electricity services market.

Alternative 2.2.3. CON

1. Right to choice does not COMPEL real-time metering. As discussed in the August 30 DAWG Report, properly configured load profiling permits tradeoffs of quality and cost without requiring interval metering. Moreover, demand-side services and billing and information services can enhance value or cost-effectiveness of electric service without requiring interval metering.

2. The Commission is obligated to promote the will of the legislature. AB1890 affirms the legislature's intent to make choices and information available to the consumer; it does not solely rely upon the market to make those happen.

3. Having interval metering is not sufficient to ensure that customers receive hourly price signals. Consumers must also be purchasing energy under contracts that feature hourly-varying prices. At present, this type of pricing arrangement is only certain to exist for those customer who purchase PX energy through the UDC under the virtual direct access option. For direct access customers, it is likely that retail marketers and aggregators will base their contracts on a wide variety of pricing schedules. Because there is so much uncertainty about features of the market that will affect the very existence of hourly prices, we cannot yet know whether hourly-interval meters will be of any value to the vast majority of small customers.


2.3. Fair Dealing

All classes of customers should have access to choices and pricing options without discrimination.

2.3.1 ALTERNATIVE: Suggested Interpretation

Affordable service options must be responsive to customer needs and performance must be verifiable. Slamming, excessive rates, over-billing and other marketing abuses that exist in the telecommunications area must be prohibited and met with severe sanctions, including license revocation, penalties, full restitution to the customer, and a fund for community education. Energy providers must be made responsible for the actions of their agents or representatives. Some parties believe that rate de-averaging must be prevented; that is, that low-income customers should not be charged higher rates than other customer groups (unless higher rates are knowingly agreed to in exchange for additional services and/or value). Complete disclosure of credit terms, including compliance with the Equal Credit Opportunity Act and Fair Credit Reporting Act, must be required, and a provider of last resort or default provider should be mandated at fair and reasonable rates for all customers.


Alternative 2.3.1. PRO

1. Current California statute requires nondiscriminatory pricing for electric service. There are reasons to suspect that unscrupulous operators will attempt to abuse some customers as has been the case in telecommunication deregulation.

2. Electric service, as a necessary commodity, must be available universally and equitably. Moreover, because electricity is a prerequisite for participating in the increasingly necessary information sector, electricity must be affordable so that citizens can remain part of the nascent information network.

3. Availability of choice means that improved levels of service quality must be generally available to all customers. Those customers who wish to pay more (or less) to take advantage of service options then have that choice. This principle cannot be interpreted, as some parties do, that all service choices must be available for no additional charge. Such an interpretation is illogical.

4. This principle goes beyond simply providing basic electric service. It addresses scenarios where certain electric services, such as advanced metering, energy management systems, self-generation, and supply or demand-side management services are available for all regions, to the extent this is practicable. The objective is to avoid what has occurred in telecommunications deregulation, where entire regions or classes of customers have been denied access to digital, touch-tone and other important services.

Alternative 2.3.1. CON

1. Not all service choices need be affordable to all customers in a deregulated industry. For example, improved levels of service quality may be valued more highly by some customers than others. Those who value it highly should be willing to pay the premiums to offset costs retailers incur to provide it. Those who value it less should make purchase decisions not by comparing their expected value to a regulated, subsidized price created especially for them, but by comparing the value they will get to the true cost of service. For them, that cost of service may not be affordable. Instead, they should choose other alternatives such as basic, regulated electric service.

2. Protecting against discrimination is sufficient to address fair-dealing issues. Creating a new regulatory framework to establish acceptable bounds for competitive market prices will hamper the creation of new products and services, and limit the success of deregulation. The Commission should not establish policies that create barriers to the introduction of new and creative ideas. Instead, policies should be implemented to monitor market activities and take strong corrective actions where retailers have acted against the Commissionís express written conditions of market participation. The additional suggested language addressing discriminatory practices is therefore redundant, unnecessary, or overly burdensome for a competitive market.

3. In an unbundled environment, those who have traditionally been subsidized by others may lose their subsidies. If low-income groups, because of their energy usage characteristics, on average experience a rate increase, the Commission should not arbitrarily constrain that result without good economic justification, which has yet to be presented. The same is true if low-income customer usage patterns cause their rates to be lower on average; they should not be forced to subsidize all other customers.


2.4. Right to Redress

Regulatory oversight must continue to ensure that there is a neutral, prompt, no-cost or low-cost and effective forum for resolving customer complaints against electricity providers.

2.4.1. ALTERNATIVE: Suggested Interpretation

The forum must be no-cost, allow for instituting investigations where warranted, and provide complaint resolution and redress for all customers, including those from limited and non-English speaking communities. Regulatory powers must include enforcement, oversight and levying of penalties. Regulatory agencies must be able to suspend or revoke a provider's CPCN or license, and to impose monetary penalties to provide full restitution to consumers, as well as penalties to be paid into a fund for consumer education. Consumers must have the right to petition for enforcement actions. Pending resolution of Commission investigations against providers charged with slamming or defrauding large numbers of customers, the Commission may order the provider to post a bond sufficient to satisfy any likely judgment where the provider's place of incorporation or association is outside California or where there is evidence of fiscal instability.

Alternative 2.4.1. PRO

1. The competitive market will not develop equitably or quickly unless there is a continuing regulatory presence. Regulators must support their commitment to a robust competitive market with oversight to ensure that complaints are addressed, abuses are prevented and barriers to entry are minimized. Without enforcement power and adequate staff, effective enforcement will not be possible.

2. Rapidly escalating complaints of fraud and slamming in telecommunications following deregulation have highlighted the necessity for effective and meaningful mechanisms for prompt, no-cost consumer redress to be built in to any electric deregulation model. Both Pacific Bell and the CPUC's Safety and Enforcement report enormous increases in customer complaints, particularly with small, out-of-state newcomers to the market. Reputable companies should support consumer redress and protections that will discourage "quick buck" artists and fly-by-night scam operations from coming to California for ill-gotten profits.

3. While the CPUC appears to be the best entity to provide such consumer protections, augmented staff and resources would be necessary to provide prompt investigation and resolution for California customers. Existing statutory language provides for significant penalties (P.U. Code § 2107), but there may be the need for specific statutory language analogous to the anti-slamming language of § 2889.5 for telecommunications carriers.

Alternative 2.4.1. CON

1. Instituting a no-cost forum for redress will over-burden the system with malicious and mischievous complaints against retailers and UDCs. The Commission should want to avoid creating that environment to the detriment of fulfilling the balance of its responsibilities. Instead, a low-cost forum should be used. Customers who cannot afford the low-cost forum should be provided with redress at no cost, once they prove to an assigned Commission representative both (a) that they have a complaint which is neither mischievous nor malicious, and (b) that they are not able to afford the normal forum costs.

2. These implementation suggestions would be very costly, and would suggest a major increase in the consumer protection activities of the CPUC and/or other government agencies.


2.5. Customer Participation in Industry Oversight

Customers must be able to participate in regulatory oversight of the restructured industry, which should continue during the transition and in the mature market.


2.6. Right to Privacy

Consumers should be able to control release and use of sensitive personal information and records. Marketing should not be unduly intrusive.

2.6.1. ALTERNATIVE: Suggested Interpretation

The qualifier "sensitive" should be construed liberally as a means to ensure protection of privacy. Further, the information in question should have limited distribution to UDCs, their affiliates, and qualified energy service retailers for marketing and delivery of electricity services. It should not be resold to other businesses for competitive, marketing purposes.

Alternative 2.6.1. PRO

1. California state law places protection of personal information at a higher level than most other state or the Federal law. The emergence of competition in the telecommunications market has imposed significant privacy intrusions upon the California citizenry. Electric deregulation should guard against similar intrusions by placing release and use of personal information squarely in the hands of the customers, not the market competitors.

2. The information that the market will need to promote competition can be made available to competitors at low cost and in an aggregated form so that individual consumers cannot be revealed. Also, government can play a useful role of getting necessary information to the market so that competition can flourish while still preserving the privacy rights of Californians.

3. Customer information should be made available only to a limited set of qualified competitive parties. Perhaps businesses must be certified to be eligible to receive it. Violations of limited usage may be grounds to revoke certification.

Alternative 2.6.1. CON

1. The Commission's Decision D. 95-12-063 correctly recognizes that it will be impossible to create a truly competitive market without enabling legitimate competitors to have the same access to utility customer data bases that the utilities themselves have been enjoying. If even the most basic personal customer information is categorized as "sensitive" and subject to stringent privacy protection practices, potential competitors will be severely disadvantaged.

2. Resolution of the information access issue requires balancing the need to facilitate the competitive market and minimize transactions costs against the privacy concerns of residential and commercial customers. The subject is treated at length in Chapter 7 of the August 30 DAWG Report, to which the reader is referred.

2.6.2. ALTERNATIVE: Suggested Interpretation

The qualifier "sensitive" should be construed narrowly to cover only such personal information as is not readily available through existing information markets (albeit at some cost) and that has the potential to cause harm to customers if released to registered energy service providers .

Alternative 2.6.2. PRO

1. If we believe that competition is beneficial to consumers, then we must make it possible for well-intentioned competitors to enter the market and present their services to those consumers most likely to need their services. Over-emphasis on privacy concerns will create a barrier to entry, which may harm customers by preventing them from being informed about valuable choices more than they might be harmed by the prudent release of their energy usage data.

2. Over-emphasis on privacy works to the benefit of affiliates of incumbent utilities. Utility marketing divisions presently use their customer data bases for customer retention and market research, and their expertise and knowledge in this area cannot easily be prevented from flowing to their affiliate competitive marketers.

3. The best way to balance the information needs of the competitive market with the need to protect customer privacy is to make basic customer information easily available to registered marketers and aggregators and to establish clear, enforceable rules that penalize any inappropriate use of this information.

Alternative 2.6.2 CON

1. Attempting to balance privacy and information needs is a laudable endeavor, but must be done recognizing a few realities about customer information:

2 Once released, it is very difficult to control and enforce.

2 Customers will expect, and must be accorded, the right to choose whether such

information will be released.

2 Affiliate activities will have to be closely regulated, and probably prohibited within a UDC's service territory because of the cross-subsidization problem.

2. Initially, the Commission must err on the side of protecting customer privacy until such time as California statutes are changed by the legislature and until the market for residential energy service begins to materialize.

3. There are a number of less intrusive alternative means of distributing customer information without violating customer privacy expectations. For example, an independent, non-profit customer data clearinghouse could be used to distribute non-customer specific data on behalf of energy providers. This could be done for lower costs than a UDC or the private market and it could avoid the complication of customer information from being transferred to the private marketer.


2.7. Quality of Service

All choices offered to customers must meet minimum safety and service criteria, and must fulfill advertised terms and conditions.

2.7.1. ALTERNATIVE: Suggested Interpretation

Service must be safe and must accord with specified service criteria. Service limiters should not be imposed upon any customers.

Alternative 2.7.1. PRO

1. Quality of service must be maintained at current levels to ensure that the expected price reductions from competition represent improved value to consumers. Also, the emergent information services upon which society increasingly relies require high quality and reliable electric service.

2. The use of service limiters or other technologies that ration service may not be imposed upon any customers as a precondition for providing service.

Alternative 2.7.1. CON

The role of service limiters should be addressed in the context of mechanisms to achieve "Universal Access," and should not be tied to quality of service.

2.7.2. ALTERNATIVE: Suggested Interpretation

Competitive supply of generation services is the first of a series of changes in which bundled electricity will be unbundled and the service components offered to customers in degrees of quality and quantity from which the customer may choose. To assure that this consumer choice paradigm operates, service providers must deliver the quality of service they promise. Holding providers to their advertised terms and conditions of service is essential to ensure that a market based on trustworthy information can flourish.

Alternative 2.7.2. PRO

1. Quality of service delivered by providers must closely match what they advertise. Regulatory agencies should ensure that marketing information is accurate. Consumers can ultimately learn how to make choices if they are provided accurate, realistic information.

2. The CPUC is uniquely qualified to assess whether electric service providers have honored their commitments. The courts do not possess adequate background in the area to make this assessment as readily as the regulatory agencies.

3. The CPUC's need to monitor market conduct compels it to play a role in determining whether market abuses are occurring. To defer to the courts is inefficient in light of the Commission's market conduct obligations.

Alternative 2.7.2. CON

Enforcement of this interpretation suggests substantial resources. Many truth in advertising problems exist in other markets, and these negative aspects of competitive markets can never be fully avoided.

2.8. Required Codes of Conduct and Oversight

All providers must meet minimum standards for certification or registration as a condition of entry.

2.8.1. ALTERNATIVE: Suggested Interpretation

As a condition of registration and continued service rights, and/or as a basis for how the Commission will handle complaints received by a provider, all providers must either accept an industry standard code of conduct or offer a comparable alternative code specifying standards upon which their customer service policies and business practices will be based. Those providers who do not adopt the standard code, or develop a comparable code and comply with a bonding requirement, will have their complaints handled more aggressively and will be subject to greater fines or penalties if they are found to be wrong.

Alternative 2.8.1. PRO

In the emerging energy services market, the expectations and responsibilities of providers and retail customers will be poorly defined absent some establishment of market rules by policy makers. Rather than establishing specific rules for all possible transaction scenarios and potential problems, the Commission should require adoption of a minimum code of conduct as a precondition for registration. Such a code can serve as a basis for service design, for customer service practices and for regulatory oversight of those practices.

AB1890 does not authorize the Commission to refuse registration if a code of conduct is not adopted. However, it does give the Commission discretion to resolve complaints and provide market oversight. This oversight power can be applied differentially based upon a company's willingness to demonstrate a commitment to quality customer service. Adoption and adherence to codes of conduct is a very tangible way of a determining a company's commitment to quality customer service.

Alternative 2.8.1. CON

An industry standard code of conduct is likely to be weak and difficult to enforce. Stronger controls over businesses are likely to be required, as can be seen from slamming practices in the telecommunications industry.

2.8.2. ALTERNATIVE: Suggested Interpretation

All market providers must meet minimum fiscal responsibility standards or provide a bond. Their top management and officers must disclose to the CPUC and keep updated at all times: (1) their legal name(s); (2) business address; (3) state where incorporated or associated, including the date of organization; (4) articles of incorporation or association; (5) the name, title and address of each officer and director; (6) name, title, and telephone number of customer contact personnel; (7) name, title, and telephone number of the regulatory contact person; (8) brief description of the nature of the business being conducted in California; and (9) disclosure of any civil or criminal actions taken against the company or any officer or director of the company for illegal acts related to the operation of the business in the past ten years in any state or federal jurisdiction.

Alternative 2.8.2. PRO

These details are necessary to pursue actions against companies and to provide an awareness on the part of companies that the CPUC is prepared to take action against the company or its officers if warranted. Moreover, some of these items are outlined in AB1890 as necessary information for registration.

Alternative 2.8.2. CON

1. These details provide a basis for taking regulatory or legal action should they become necessary, but they do not instill in the company a positive incentive to do right.

2. Industry codes of conduct can be used in conjunction with "Better Business Bureau" methods of providing information to customers about whether companies adhere to such codes of conduct, whether actions have been taken against them, and the nature of dispute resolution available.


2.9. Right to Universal Electric Service

Electricity is a universal service which government must ensure is accessible to all residential property in California.

2.9.1. ALTERNATIVE: Suggested Interpretation

Because electricity is a necessary service, electric restructuring must result in no significant cost increases for any identifiable group of customers. To the extent that savings result from the restructured market, customer classes with relatively fewer options should still realize savings comparable to the savings realized by customers with more options.

Alternative 2.9.1. PRO

As a necessary commodity, the price and availability of electricity will prove to be primary focal points for policy makers. The premise of restructuring is to bring lower prices through market-based efficiencies. However, customer classes with fewer options (which represent the majority of electricity users) will lose the market leverage that they enjoyed as monopoly-aggregated customers. Thus, a goal of restructuring must be to bring market efficiencies to those customers who are likely to be overlooked by the competitive market. Otherwise, restructuring will result simply in windfall price reductions for a select number of large electric consumers at the expense of the majority of Californians.

Alternative 2.9.1. CON

Electric restructuring may result in cost reductions to some customers, and perhaps cost increases to others. If UDCs continue to employ price averaging, those who have traditionally been subsidized by price averaging will see relative price increases as lower cost customers drop off the UDC full service system. Any instances where the CPUC unbundles delivery of a particular service will inevitably lead to variations in the prices charged to different classes of customers.


2.9.2. ALTERNATIVE: Suggested Interpretation

The right to Universal Electric Service explicitly includes a right to generation, transmission, and distribution services. The Commission should determine whether the right to distribution services includes a right to universal hourly or time-of-use metering, since such metering is required for customers to participate fully in a power market where prices fluctuate hourly.

Alternative 2.9.2. PRO

No PRO statement was provided.

Alternative 2.9.2. CON

As discussed above, the right to electric service does not mandate interval metering so long as load profiling is available and so long as demand and supply-side services and unbundled distribution services are available to small customers.


2.10. Transaction Costs10. Transaction Costs

Market processes should be designed to avoid unnecessary transaction costs.

2.10.1. ALTERNATIVE: Suggested Interpretation

Regulatory policy should be focused upon lowering barriers to market entry. Essential elements of electric service should be non-proprietary, and customers with no or with only modest market choice should not be responsible for more than an equitable share of costs arising from restructuring.

Alternative 2.10.1. PRO

Transaction costs, or the avoidance of them, will prove to be a determining factor in whether competition develops for the majority of California consumers. They represent a market barrier that could undo regulatory efforts to promote competition. Where transaction costs are incurred for anything other than promoting market information, protecting customer privacy, or preserving social equity objectives, then they should be discouraged by the Commission. Discouraging proprietary systems and guarding against interclass cross-subsidies are important means of limiting unwarranted transaction costs.

Alternative 2.10.1. CON

No CON statement was provided.

2.10.2. ALTERNATIVE: Suggested Interpretation

The complexities of the restructured electricity industry will place major burdens on consumers, requiring them to obtain and assimilate general background information about new products and services and to make specific decisions. All of this contributes to transactions costs, and really cannot be avoided. What can and should be avoided is the further step of evaluating the merits of the information itself. Is it accurate? Is it complete? Regulatory policy and enforcement action should be designed to ensure that consumers have market information that is trustworthy, so that the transactions cost burden is not expanded unnecessarily. Accuracy of information should be ensured by a standard of veracity. Marketers and other market participants that violate accuracy standards should be punished severely.

Alternative 2.10.2. PRO

1. Trust is difficult to obtain, and mistrust in one perpetrator can be readily extended to other market participants, even when unwarranted. The loss of trust will reduce market participation and reduce benefits of competitive choice.

2. Regulatory agencies should be visible in asserting that market information is trustworthy.

Alternative 2.10.2 CON

1. Developing complete and accurate information about market offerings will be difficult and must be repeated frequently. This will cause it to be expensive.

2. Innate skepticism leads many to a laissez-faire attitude, which will be hard to overcome.

2.11. Improvement over the Status Quo11. Improvement over the Status Quo

The ultimate objective of electricity restructuring is to make all consumers better off. Beyond this, no agreement was reached on the general principle of improvement over the status quo.

2.11.1. ALTERNATIVE: Suggested Interpretation

Competition must support, rather than jeopardize, existing and evolving social and environmental policies and programs. Special lifeline rates and services and safeguards for low-income customers, the elderly and disabled should be preserved in a restructured environment.

Alternative 2.11.1. PRO

During this century, California has established certain social and equitable goals that it deemed as necessary components of electric restructuring. The move to a competitive electric marketplace should enable those social goals to be achieved at lower cost than under the present regulatory paradigm.

Alternative 2.11.1. CON

The Commission has assigned to the Low-Income Working Group the task of identifying the ways in which restructuring will affect low-income customers. The Commission, as a result of that process, may determine that some of the existing social and environmental policies and programs are due for a change.