DAWG Subgroup D -- Consumer Protection and Education

Minutes of July 2, 1996 Meeting

Wyndham Hotel, LAX


Michael Shames and Diana Brooks shared facilitating the meeting, and Lynn Maack took notes.

Consumer Privacy

First up was a continuation of discussion of Issue #2, Consumer Privacy. Carl Silsbee has compiled past submittals and distributed his document at the meeting. Rich Jarvinen has also done a compilation, but in the Report format adopted by the DAWG. Comments on either document, or both, are to be sent to Carl no later than noon on Monday, July 8. An attempt will be made to post an updated document prior to the next "D" meeting on the 11th.

Among the items discussed:

When referring to types of customer information, we need to be consistent in terminology, so need to decide on and define terms such as "aggregated" vs. "impersonal", and the like.

Question was asked re Carl's write-up whether equal access to customer data covered entities other than electricity providers, and the answer was yes, the reference covers others, such as DSM providers, as well. Mack McKay suggested emphasis be made that providers be "qualified". That comment raised the issue of certificated companies vs. ESCOs, who are not certificated.

Lorenzo Kristov cautioned that our discussion seems to focus on UDCs, which will not be around until after 1/1/98, whereas we should be focusing on IOUs, who will be responsible for releasing data before 1/1/98.

We need to define types of customer information; "sensitive" personal info is info such as income, number of children, etc. Lorenzo suggests we use personal and impersonal for simplicity.

Mack suggests that some info release could result in fewer telemarketing calls, since info users could selectively target their calls, rather than calling "cold", without relevant information.

There is obvious disagreement over standards for release of data by retailers. Contention exists around selling of info vs. furnishing at cost. Carl will meld his and Rich's write-ups on this topic.

There is also disagreement over standards for release of customer-specific info. This brings in the options of "opt-in", "opt-out" and outright (perhaps an initial one-time) release without customer consent. Mike Jaske suggested we include a separate section in the Report covering pre-1/1/98, or the one-time release scenario. This will be done for a future meeting.

Registration and Oversight

Matrices comparing energy and telco rules will be presented at next "D" meeting on July 11th.

(Focus for Registration and Oversight was UCAN's June 13 document.)

UCAN proposes that all service providers should be licensed if they serve retail customers. There seems to be little discontent with this concept. It was noted that DSM providers are not currently licensed. This was met with the argument that building contractors, electricians, plumbers are all licensed, so why not electricity providers and energy service providers?

Perhaps the gas requirements should be reviewed/copied, i.e., a creditworthiness check, not outright licensing. Or perhaps the Building & Professions Code could substitute for PUC regulation.

Licensing and bonding were discussed, eliciting Mack's continuing concern about reciprocity with out-of-state electricity providers. This issue was remanded to Group "B", where it is being dealt with.

UCAN posits that the PUC is the logical lead agency for enforcement. Mike Yamada submits that a 3rd party agency might be appropriate for consumer protection -- Munis are not subject to CPUC jurisdiction and might not be if they expand beyond their service areas.

Suggestion that PUC can suspend a license or curtail solicitation of new customers if violations are "likely" met with expressed concern by some in the group -- due process must be met. A case-in-point was offered - the World Exchange telco case - in which the PUC suspended the company pending outcome of investigation of complaints.

Susan Brown's document on Certification and Consumer Bill of Rights was briefly discussed. The "CPCN" concept was raised again as a concern of some parties as too burdensome. This concern seems to ease when relaxed certification or licensing requirements are introduced.

On the Bill of Rights, Nancy Day is concerned about the multi-lingual requirement on advertisements, if the target customer base is known to be English-speaking only. Thinking of the group seems to be that ads need be multi-lingual only if the population at issue is sufficiently diverse as to call for it.

Michael Shames will recompile the Registration and Oversight material and re-present it next meeting.

Consumer Information and Education

Discussion on this issue covered the education trust and the content and scope of education programs.

The education trust

DRA offered its June 14 submittal on the Consumer Education Trust - suggesting initial and continuing funding as well as structure of the trust.

DRA suggested that initially (pre-1/1/98) the IOUs fund the trust in some manner, perhaps diverting GRC funds. Mack saw a problem with this, since there will be a PBR framework and it will not be the same deal anymore - with a price cap, it would be as if the utility itself were paying.

Alternative suggestions from the group for funding were: use the Public Goods Charge; redirect unspent DSM funds; deposit unrefundable refund amounts into the trust rather than the State General Fund.

For the longer term (post-1/1/98), funding could come 1) directly from service providers or 2) from fines and penalties levied against service providers. There was much disagreement on the first point, such as, what about companies coming into the business midstream - they wouldn't have paid their fair share. On the second point, there did not seem to be disagreement.

DRA offered a third possibility of cost defrayal, which could be modeled after the US Postal Service's educational brochure on what to do when moving (e.g., change address forms, etc.). The brochure was prepared by an independent marketing firm and contained advertisements which, presumably, pay for some or all of the effort. This concept attracted some interest and consent from the group.

The Caller I.D. educational drive was brought up several times as a good example. However, we need to know more about the cost and effectiveness of this effort.

Which brings up the question of how much will an electric education trust effort cost? The Caller I.D. education program was of very limited scope - the electric restructuring education subject matter will be much broader and more complex. Michael Shames said he thought the Caller I.D. education program cost around $35 million.

Parties seem to agree that the education trust should have a sunset date, even if only to provide for reevaluation of its effectiveness and the need for continuation.

DRA offered that the education effort must begin six months prior to 1/1/98, which means that the trust must be up and running even earlier, (like around the beginning of 1997!).

Content and scope of educational effort

UCAN offered its June 13 submittal on consumer education, detailing four areas: 1) Community-based education, 2) Educational material and programs, 3) Use of UDC bills to impart information and 4) the Consumer education trust.

It was noted that the education trust would not be providing all the educational effort, but that it would have a clearly delineated focus. The CPUC, the CEC, the UDCs, providers and others may also be involved in various aspects of consumer education on electricity restructuring.

Questions to be refined:

  1. What is the purpose or goal of the energy restructuring education effort?
  2. What is the mission of the electric education trust?
  3. What educational efforts belong elsewhere, not under the purview of the trust? Where do they belong?
  4. What is consumer education? Where do you draw the line? UCAN proposed that during the 5-to-10 year transition period, the CPUC be active in helping promote aggregation; the goal of the education effort being to make competition work, and effectively. Therefore, UCAN believes efforts to foster competition are within the realm of education. Others disagreed and felt this type of activity went beyond the bounds of consumer education. Comments on this point, among others, are to be sent to Michael Shames this week.

Latino Issues Forum/Greenlining Coalition is also interested in presenting ideas re the electric education trust, but was unable to attend today's meeting. DRA will contact Susan Brown to coordinate on this.

DRA suggested Consumer Education be discussed two meetings from today; all agreed.

Other consumer education comments

Sierra Pacific Power & Light asked whether non-participating IOUs would be required to educate their customers as to why they are not eligible….

NEXT MEETING:

When and Where:

Subgroup D next meets On July 11, 1996 at 1:00 p.m., in San Francisco, at PG&E's Energy Center, 245 Market Street.

Agenda:

Issues #2, Consumer Privacy; #3, Registration and Oversight; #5, Obligation to Serve; the subject of how to accomplish production of the August 30 Report; and the matrices on regulations/laws, telco vs. electric.